Thursday, June 11, 2009

Readiness Update: 2.45 percent nationally, ONLY 2.15 percent here!

Nielsen released the results of its latest DTV Readiness survey yesterday, and they are surprising! (And not in a bad way, necessarily.)

Nationwide, just about 2.45 percent, or roughly 2.8 million households are not ready for the switch that happens...hold on let us check...TOMORROW.

According to the survey:

Among the 56 local markets that Nielsen measures with electronic meters, the one that is least ready is Albuquerque-Santa Fe, with 7.6% of the households completely unready. Television homes in Providence-New Bedford, where area television stations previously made the transition to digital, are 100% ready.
And as for the markets we cover here at Tri-State Media Watch and Tri-State DTV Watch?

In Cincinnati, just 2.15%, or 19,685 homes, are not ready for tomorrow's switch. That's below the nationwide percentage by .30%.

In Dayton, that number is 2.51%, or 12,143 homes.

And at Louisville, the number is 17,148 homes, or 2.57%. There is no data for Lexington.

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